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Learn all you can

Learn all you can about the company or organization; learn as much as you can so that your questions are sophisticated and knowledgeable during the interview. Employers expect you to arrive knowing background information about the organization.  If you don't, you look like you're not really interested in the job.  You have to be able to answer the critical question of why you would like to work for that employer — and not sound like you would take any job. Research helps you formulate intelligent and appropriate questions to ask in your interview.

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